Fly Mouthwash
Fly Mouthwash is a start-up venture bringing portable, concentrated mouthwash to a new generation of consumers. Fly was established by two Florida State students, Michael Bracciale and Nick Telford, who spent several years testing, tweaking and pitching their product to investors. Fly finally moved into mass production in late 2017. Soon, these little bottles will be sold next to the leading mouthwash brands providing a younger generation a luggage-safe, pocket-friendly, and TSA-approved solution for fresh breath.
IDENTITY
We worked with the Fly team to design a full brand experience that reflected their vision of a non-traditional oral-care product — something fresh (no pun intended nor avoided) that would resonate with consumers. What we landed on was a logo, color palette, and photo treatment that would avoid any dental-care cliches and completely contrast our mouthwash competitors.
"Why isn't there a better way to stop bad breath once you leave you home?" Well, lucky for you, now there is.
