Jump Around Co.
Jump Around Co. is an online retailer providing affordable, practical clothing for cool kids and the moms that love them. Created in 2016 by e-commerce mastermind, Harriette K. Burrell, Jump Around is unlike most traditional kids clothing brands. With its thumb on urbanwear trends, Jump Around delivers specially tailored wearables, matching outerwear for parents, and custom screenprints all in genderfluid styles. For this company, providing quality clothing and cost efficiency is an ultimate mission that every parent can get behind. In that, we were excited to join Jump Around in celebrating its one-year anniversary with a brand refresh.
IDENTITY
We provided Jump Around with a logo redesign as well as an official logomark and an upgrade to the brand color palette. Our team also developed the graphic illustrations and messaging for Jump Around's Fall 2017 collection. Final designs were applied to screenprinted tees, bibs, rompers, and onesies.
"We want everything in our store to be an easy buying decision. Why? Well because moms have enough to think about than worrying about what it cost to keep our kids stylish and comfortable. Many children’s clothing stores are overpriced. Plus, one thing we can guarantee is that they will GROW! Now this future hand-me-down won’t break the bank!"
