SpenDEfy

Spendefy is a digital platform that connects Black-owned businesses to conscious consumers. The program allows users to discover, search, and review black-owned businesses from a range of categories in their area. Spendefy speaks to the growing necessity for strengthened support of Black-owned businesses, group economics, and the desire to see Black spending recirculate within communities that would otherwise be disenfranchised or ignored.

IDENTITY

We created the branding, web design, and mobile app design for Spendefy with a goal to modernize and differentiate it from other existing service models. We also looked to enhance the user experience with improved photography direction and messaging that speaks to the new wave of conscious consumers.

SERVICES: Branding, Logo, Icons, UX/UI, Web Design, Marketing Collateral